FMCG Social Media Services
Engage consumers effectively with specialized consumer goods social media strategies that showcase products, build brand communities, and drive consideration.
Strategic FMCG Social Media
Kobelphi's FMCG social media services help consumer goods companies engage shoppers and build brand communities. Our specialized approach combines deep understanding of consumer behavior with social media expertise to create effective strategies that connect with target audiences and drive product consideration.
Comprehensive FMCG Social Media Solutions
Expert consumer goods social media services designed to showcase products and engage shoppers through specialized platforms and content.
FMCG Social Strategy
Comprehensive social media strategy development for consumer goods companies that aligns platform selection, content approach, and engagement tactics with brand objectives.
Product Social Content
Expert development of product-focused social content that showcases features, benefits, and usage occasions while driving consumer engagement and consideration.
Consumer Community Management
Strategic community management that engages consumers, builds brand loyalty, and creates authentic advocacy through responsive, value-driven social interactions.
FMCG Video Social Content
Engaging video content for social platforms that showcases products, demonstrates usage, highlights benefits, and builds consumer confidence through visual storytelling.
FMCG Social Advertising
Targeted social media advertising that reaches consumer segments, drives product awareness, and generates consideration with precision targeting and creative excellence.
FMCG Social Analytics
Comprehensive social media analytics and reporting that track consumer engagement metrics and provide actionable insights for optimization.
Get Your Free FMCG Social Media Audit
Discover opportunities to enhance your consumer goods social media performance. Our FMCG marketing experts will analyze your current social presence and provide actionable recommendations for improved results.
Our Proven FMCG Social Media Process
A systematic approach to consumer goods social media that ensures product showcasing excellence, community engagement, and measurable business results.
Project Kick-Off, Analysis & Market Research
Start with a kick-off meeting to align on project goals, and optionally conduct market research and analyze client needs to shape the approach.
Strategy Development
Create a tailored marketing strategy designed to drive growth, visibility, and align with your business objectives.
Design & Asset Creation
Develop all marketing assets required to execute the strategy—visuals, eBooks, videos, landing pages, and tech integrations.
Campaign Execution & Optimization
Launch campaigns with continuous management and optimization to improve conversion rates and overall impact.
Performance Tracking & Insights
Monitor key metrics closely, deliver actionable insights, and refine the strategy to fuel ongoing improvements.
FMCG Social Media Success Stories
See how our strategic consumer goods social media approach has transformed engagement and brand preference for FMCG companies.
FMCG Brand Increases Social Engagement by 320%
CPG Company Builds Vibrant Consumer Community
FMCG Brand Transforms Social Presence
Ready to Transform Your Digital Marketing?
Partner with us to develop a data-driven strategy that delivers measurable results and drives sustainable growth for your business.
Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is FMCG social media marketing?
FMCG social media marketing involves strategically using social platforms to engage consumers, build brand communities, and drive product consideration. It focuses on showcasing products, demonstrating usage occasions, building emotional connections, and creating authentic brand advocacy through specialized content and engagement strategies.
How does FMCG social media differ from other industries?
FMCG social media emphasizes visual product showcasing, lifestyle integration, usage inspiration, consumer community building, and the balance between brand storytelling and product information. It typically involves higher posting frequency, more consumer interaction, and greater focus on visual content compared to B2B social media.
What social platforms work best for FMCG companies?
Effective FMCG social platforms include Instagram for visual product showcasing, Facebook for community building, Pinterest for usage inspiration, TikTok for reaching younger consumers, and YouTube for detailed product demonstrations and recipes. The optimal mix depends on target consumer demographics and product category.
What types of content work best for FMCG social media?
Effective FMCG social content includes product showcase photos and videos, usage demonstrations, recipe and application ideas, lifestyle content showing products in context, user-generated content, and behind-the-scenes brand stories. Visual content showing products in authentic usage situations is particularly valuable.
What experience does Kobelphi have in FMCG social media?
Kobelphi has extensive experience developing social media strategies for consumer goods companies across food and beverage, personal care, household products, and packaged goods categories. Our team includes specialized FMCG social media experts with deep expertise in creating product content and engagement strategies that resonate with consumers.
Get in Touch With Our Team
Ready to grow your business? Contact us today to schedule a consultation with one of our digital marketing experts.
Let's Start a Conversation
Contact Information
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM