FMCG Retail Marketing Services
Drive consumer goods sales with expert retail marketing strategies that influence shopper behavior and maximize in-store performance.
Strategic FMCG Retail Marketing
Kobelphi's FMCG retail marketing services help consumer goods companies maximize their in-store presence and influence shopper behavior at the point of purchase. Our specialized approach combines deep shopper insights with retail expertise to create effective strategies that drive sales through retail channels.
Comprehensive FMCG Retail Marketing Solutions
Expert consumer goods retail marketing services designed to influence shopper behavior and maximize in-store performance for FMCG brands.
Shopper Marketing Strategy
Comprehensive shopper marketing strategies that influence purchase decisions at critical moments throughout the retail customer journey.
Retail Trade Marketing
Strategic trade marketing programs that build strong retailer relationships, secure optimal shelf placement, and drive in-store execution excellence.
In-Store Activation
Creative in-store activation campaigns that capture shopper attention, drive product trial, and increase basket size at the point of purchase.
Retail Display Design
Innovative retail display and packaging design that maximizes shelf impact, communicates brand benefits, and drives shopper conversion.
Retail Promotion Strategy
Data-driven retail promotion strategies that optimize pricing, offers, and incentives to drive volume while protecting brand value and margins.
Retail Analytics & Insights
Comprehensive retail analytics that track in-store performance, shopper behavior, and promotion effectiveness to optimize FMCG retail marketing.
Get Your Free FMCG Retail Marketing Audit
Discover opportunities to enhance your consumer goods retail marketing performance. Our FMCG experts will analyze your current retail strategy and provide actionable recommendations for improved results.
Our Proven FMCG Retail Marketing Process
A systematic approach to consumer goods retail marketing that ensures shopper engagement, retail partner satisfaction, and measurable sales results.
Project Kick-Off, Analysis & Market Research
Start with a kick-off meeting to align on project goals, and optionally conduct market research and analyze client needs to shape the approach.
Strategy Development
Create a tailored marketing strategy designed to drive growth, visibility, and align with your business objectives.
Design & Asset Creation
Develop all marketing assets required to execute the strategy—visuals, eBooks, videos, landing pages, and tech integrations.
Campaign Execution & Optimization
Launch campaigns with continuous management and optimization to improve conversion rates and overall impact.
Performance Tracking & Insights
Monitor key metrics closely, deliver actionable insights, and refine the strategy to fuel ongoing improvements.
FMCG Retail Marketing Success Stories
See how our strategic consumer goods retail marketing approach has transformed in-store performance and sales results for FMCG companies.
FMCG Brand Achieves 350% Sales Lift Through Retail Marketing
CPG Company Transforms In-Store Experience
FMCG Brand Optimizes Retail Promotion Strategy
Ready to Transform Your Digital Marketing?
Partner with us to develop a data-driven strategy that delivers measurable results and drives sustainable growth for your business.
Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is FMCG retail marketing?
FMCG retail marketing involves strategic planning and execution of marketing activities that influence shopper behavior within retail environments. It focuses on creating compelling in-store experiences, optimizing shelf presence, developing effective trade partnerships, and driving purchase decisions at the point of sale for consumer goods products.
How does FMCG retail marketing differ from traditional marketing?
FMCG retail marketing focuses specifically on the retail environment and shopper behavior, emphasizing in-store activation, trade partnerships, shelf optimization, and point-of-purchase influence. It requires specialized knowledge of retail dynamics, shopper psychology, and trade channel management not typically addressed in traditional brand marketing.
What are the key components of successful FMCG retail marketing?
Successful FMCG retail marketing includes shopper insights development, retail channel strategy, trade marketing programs, in-store activation, display and packaging design, promotion optimization, and retail analytics that measure performance across the entire path to purchase.
How do you measure FMCG retail marketing success?
FMCG retail marketing success is measured through metrics like sales lift, shelf visibility scores, display compliance rates, promotion ROI, retailer satisfaction, shopper conversion rates, and ultimately, return on trade investment across retail partners.
What experience does Kobelphi have in FMCG retail marketing?
Kobelphi has extensive experience developing retail marketing strategies for consumer goods companies across food and beverage, personal care, household products, and packaged goods categories. Our team includes specialized retail marketers with deep expertise in shopper behavior, trade marketing, and retail channel dynamics.
Get in Touch With Our Team
Ready to grow your business? Contact us today to schedule a consultation with one of our digital marketing experts.
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Contact Information
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM