Background

Cosmetics Marketing Agency

Drive brand growth and consumer engagement with data-driven marketing strategies tailored for cosmetics brands and makeup retailers.

28+ Years of Cosmetics Marketing Excellence

With over two decades of experience in cosmetics marketing, we understand the unique challenges and opportunities in the makeup industry. Our team of cosmetics marketing specialists combines industry expertise with data-driven strategies to deliver exceptional results for makeup brands, beauty retailers, and cosmetics manufacturers.

Cosmetics Marketing Expertise
OUR PROCESS

Our proven successful approach to Cosmetics Marketing

A systematic methodology that delivers consistent results across all cosmetics marketing campaigns while showcasing product benefits and building brand identity.

Step 01

Project Kick-Off, Analysis & Market Research

Start with a kick-off meeting to align on project goals, and optionally conduct market research and analyze client needs to shape the approach.

Step 02

Strategy Development

Create a tailored marketing strategy designed to drive growth, visibility, and align with your business objectives.

Step 03

Design & Asset Creation

Develop all marketing assets required to execute the strategy—visuals, eBooks, videos, landing pages, and tech integrations.

Step 04

Campaign Execution & Optimization

Launch campaigns with continuous management and optimization to improve conversion rates and overall impact.

Step 05

Performance Tracking & Insights

Monitor key metrics closely, deliver actionable insights, and refine the strategy to fuel ongoing improvements.

SUCCESS STORIES

Cosmetics Marketing Success Stories

See how our cosmetics marketing strategies have transformed growth for makeup brands.

Cosmetics Brand's Digital Transformation
Case Study

Cosmetics Brand's Digital Transformation

312% increase in online revenue
185% social engagement growth
58% reduction in acquisition costs
Indie Cosmetics Brand's Market Entry
Case Study

Indie Cosmetics Brand's Market Entry

425% growth in brand awareness
265% increase in first-time buyers
3.8X marketing ROI
Cosmetics Retailer's Omnichannel Success
Case Study

Cosmetics Retailer's Omnichannel Success

285% increase in online traffic
156% revenue growth
92% improvement in customer retention

Ready to Transform Your Digital Marketing?

Partner with us to develop a data-driven strategy that delivers measurable results and drives sustainable growth for your business.

Book a Strategy Session

Frequently Asked Questions

Find answers to common questions about our services and expertise.

What makes cosmetics marketing different?

Cosmetics marketing requires deep understanding of product formulations, color stories, and visual demonstration. Our cosmetics marketing specialists combine industry expertise with data-driven strategies to effectively showcase makeup products while building authentic brand connections.

How do you measure success in cosmetics marketing?

We track key performance indicators specific to cosmetics brands, including engagement metrics, conversion rates, product category performance, and marketing ROI. Our comprehensive analytics provide clear insights into campaign performance and brand growth.

What experience does Kobelphi have in cosmetics marketing?

With over 28 years of experience in cosmetics marketing, we've worked with established makeup brands, indie cosmetics companies, and beauty retailers. Our team includes cosmetics marketing specialists who understand the unique challenges of building distinctive makeup brands.

How do you help cosmetics brands navigate influencer marketing?

We develop strategic influencer partnerships based on authentic alignment, audience relevance, and measurable performance. Our approach focuses on building long-term relationships with beauty influencers who genuinely connect with your cosmetics products.

CONTACT US

Get in Touch With Our Team

Ready to grow your business? Contact us today to schedule a consultation with one of our digital marketing experts.

Let's Start a Conversation

Contact Information

Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.

Office Location

123 Business Avenue, Suite 500
San Francisco, CA 94107

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM

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